We're on mission to Create. To create products, services, environments and fellow creators. We share our thoughts and ideas on innovation and the creative process including: Design Thinking, User & Human Centered Design.
There is a lot of buzz in the business world about Design Thinking, Human Centered Design and User Centered Design. What is it all about? Is it relevant? Is it relevant in this part of the world (Africa), and if yes why? This brief introduction to Human Centered Design aims to answer these questions.
It is often tempting to run away from going into the field to interview users and other stakeholders when developing new products and services, especially before they are market ready. Having seen some #SavageResponses on and offline, no one will blame you. In this post, we share 9 tips for conducting user interviews in Nigeria.